What Matters to You?
If you skew a little bit “old school,” you probably remember a series of TV ads for Dunkin’ Donuts that featured a shop manager who wearily woke up at 3:00 am every day with the mordant refrain, “Time to make the donuts.” My wife recently saw a bumper sticker with the (edited here for public consumption) phrase, “Freakin’ Donuts.” If you’re old enough to remember, then you’re in on the joke. Sometimes life can feel like it’s just one more day of making the donuts.
I find this happens when you get overly focused on the tasks that stack up in front of you. All those donuts can cause you to lose sight of the bigger purpose and picture. Leaders (and I definitely include myself here), need to pull the lens back on a regular basis and ask themselves, “What really matters to me?” Getting clear on your answers to that question can help you clarify your priorities and even come up with some innovative ways to address them.
So, how did I come up with this point and why am I bringing it up now? Well, it so happens that I’m married to a really excellent coach named Diane who asked me last night to make a list of the things that matter to me. Once we covered the basics (e.g. strong marriage, healthy kids, food and shelter), I moved on to other things that matter to me. Since I’m a leadership coach, one of the obvious answers is leadership. But, if you think about it, good leadership is a means to an end. So, Diane kept asking, “What else matters to you?” Here’s my list:






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